Give your brand a voice that resonates with your target audience and stands out in the market, follow these steps:
1. Review Your Company’s Mission Statement: Start by understanding your company’s core values and mission. This will serve as the foundation for your brand voice .
2. Audit Your Current Content & Messaging: Analyze your existing marketing materials to identify any inconsistencies or areas that don’t align with your brand’s personality. This step is crucial for maintaining a consistent brand voice across all channels .
3. Research Your Audience: Understand your target audience’s preferences, values, and the language they use. This will help you create a brand voice that genuinely connects with them .
4. Do A ‘We’re This, Not That’ Exercise: Clearly define what your brand stands for and what it is not. This helps in creating a distinct brand identity and ensures that your brand voice is authentic and aligned with your brand’s values .
5. Create A Brand Voice Chart: Identify the top three to four brand traits that truly represent your unique identity. Document how each trait should and shouldn’t be represented in your marketing. This chart will guide your team to maintain consistency in your brand voice across all marketing materials .
6. Enforce Consistency With Clearly Documented Guidelines: Ensure that your brand voice is consistently applied across all teams managing your company’s social media, email, or website. This consistency is key to maintaining a strong brand identity .
7. Apply the Appropriate Tone to Your Voice: Decide on the tone that best fits your brand’s personality. For instance, a friendly and informal tone might be suitable for a brand like Spotify, which uses a mildly humorous and punny tone across marketing channels to engage customers in a casual, friendly manner .
By following these steps, you can create a unique brand voice that not only resonates with your target audience but also sets your brand apart in the market. Remember, a strong brand voice is essential for standing out and making a lasting impression on your customers.
