As the prevalence of mobile email continues to surge, accounting for 15 to 70% of email opens, adapting your email campaigns for mobile viewing is a non-negotiable imperative. In this article, we unveil ten effective hacks categorized into four key areas—Email Layout, Email Design, Email Copy, and Images—to empower email marketers in crafting compelling and mobile-friendly email experiences. EMAIL LAYOUT…
Ever pondered over the reasons behind a multitude of unread emails flooding your inbox? While several factors contribute, the subject line emerges as the most influential element affecting email open rates.A significant 33% of email recipients decide to open emails based solely on the subject line. Numbers Speak Volumes: In a cluttered inbox, your brand needs to seize attention. Step…
In the ever-evolving landscape of digital marketing, the realm of influencer marketing has undergone a transformation. It's no longer just about the numbers; it's about authenticity, trust, and meaningful connections. Welcome to the era of Influencer Marketing 2.0, where building genuine relationships becomes the cornerstone of brand growth. Join us as we navigate the evolution, dive into the importance of…
If you're here, you likely recognize the potential of email marketing. The stats speak for themselves – emails are 6 times more likely to be clicked on than social media posts, and a significant portion of subscribers make purchases. To unlock the full benefits, however, you need a substantial and engaged subscriber list. Achieving this begins with an effective opt-in…
Introduction: As email marketers, we understand that time is often a scarce resource, making sweeping updates to existing campaigns challenging. However, there are simple and effective methods to boost subscriber engagement without major overhauls. Always keeping your audience at the forefront, these quick wins can make a significant impact on your communication journey. Here are five actionable strategies to enhance…
In a landscape filled with numerous conferences throughout the year, choosing the right ones to attend can be a challenge. If you missed out on conferences this year or need a refresher on key learnings, fear not! The Litmus Team, having navigated various conferences, including their own, has compiled a roundup of standout takeaways. Read on to discover how you…
For those unfamiliar with coding, it might seem like code is an arcane language, akin to deciphering ancient Egyptian hieroglyphs. However, as one delves into various coding languages, the nuances of each become apparent, particularly in the realm of email marketing. Coding an email, specifically using HTML, differs significantly from the HTML used in web design. In this exploration, we…
In the vast landscape of diverse interests and preferences, customizing email campaigns emerges as a powerful tool to engage all your subscribers effectively. Harnessing the potential of email personalization not only boosts open and click-through rates but also enhances your brand's ROI and revenue. In the era of abundant information, personalization enables brands to deliver content that resonates with each…
When it comes to deciphering the impact of your email campaigns, email marketing stands out as a powerhouse, providing precise and actionable data. With every email you send, you gain insights into who engaged with your content and who didn't. Among the myriad of metrics, Click-to-Open Rate (CTOR) has emerged as a game-changer, shedding light on the effectiveness of your…
Repurposing and reworking content can unlock the full potential of valuable assets already in your marketing toolkit. The effort you invested in researching, writing, and designing a piece of content shouldn't be confined to a single platform. Instead, leverage that hard work by updating older pieces with fresh insights or transforming it into diverse media formats to enrich your content…
E-Marketing Easy is a blog providing useful tips to help start-ups and businesses promote their companies the right way.
